Obscuras LLC (“Obscuras,” “we,” “us,” or “our”) respects your privacy and takes the protection of personal information seriously.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, work with us, or otherwise interact with our services.

This policy applies to information collected through our website and related business activities. Separate agreements may apply to information we process on behalf of clients.

1. Information We Collect

We may collect information you provide directly to us, including:

• Name

• Work email address

• Phone number

• Company name

• Job title

• Website or company information

• Information submitted through contact forms

• Messages, requests, project details, or other information you choose to provide

• Billing and transaction information

• Information provided during a client engagement

We may also collect information automatically when you use our website, such as:

• IP address

• Browser and device information

• Operating system

• Pages viewed

• Referring URLs

• Approximate location derived from IP address

• Website interactions

• Session and performance information

• Cookie and similar technology identifiers

Where appropriate, we may also receive business information from publicly available sources, service providers, business partners, or platforms used in connection with our services.

2. How We Use Information

We use information to:

• Respond to inquiries and communicate with you

• Evaluate potential engagements

• Provide and improve our services

• Manage client relationships

• Prepare proposals, contracts, and invoices

• Perform research, analysis, and business intelligence work

• Maintain and improve our website

• Measure website performance and usage

• Detect fraud, abuse, or security threats

• Protect our systems, clients, and business

• Comply with legal and regulatory obligations

• Maintain internal records

• Send relevant business communications where permitted by law

We may also use aggregated or de-identified information for analytics, research, benchmarking, and service improvement.

3. Data Used During Client Engagements

Our work may involve access to client systems, analytics platforms, databases, advertising accounts, customer relationship systems, websites, infrastructure, or other business tools.

When we process personal information on behalf of a client, the client generally determines the purposes and means of that processing and acts as the data controller or business. Obscuras acts as a processor or service provider where applicable.

The handling of client data may also be governed by a separate contract, Statement of Work, Data Processing Agreement, or other written agreement.

We only access client information as reasonably necessary to perform the agreed work.

4. Legal Bases for Processing

Where laws such as the GDPR or UK GDPR apply, we process personal information under one or more of the following legal bases:

• Contract: where processing is necessary to provide services or take steps before entering into an agreement

• Legitimate interests: where necessary to operate, protect, improve, or market our business in a way that does not override your rights

• Consent: where you have given us permission

• Legal obligation: where processing is required to comply with applicable law

Where we rely on consent, you may withdraw it at any time.

5. Cookies and Analytics

We may use cookies and similar technologies to operate the website, understand how visitors use it, improve performance, and protect against abuse.

These technologies may include:

• Essential cookies

• Analytics technologies

• Performance monitoring

• Security and fraud-prevention tools

• Preference storage

Where required by law, non-essential cookies will only be used after obtaining your consent.

You may control cookies through your browser settings and, where available, our cookie preferences interface.

Disabling certain cookies may affect how parts of the website function.

6. How We Share Information

We may share information with trusted third parties where reasonably necessary to operate our business or provide our services.

These may include:

• Hosting and infrastructure providers

• Analytics providers

• Email and communication providers

• Payment processors

• Accounting and financial service providers

• Security providers

• Customer relationship and project management tools

• Contractors or professional advisers

• Software and technology providers

• Legal or regulatory authorities where required by law

We require service providers to handle information appropriately and only for authorized purposes.

We may also disclose information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

7. Sale or Sharing of Personal Information

Obscuras does not sell personal information for money.

We do not knowingly sell or share personal information for cross-context behavioral advertising unless specifically disclosed and permitted under applicable law.

If our practices change, we will update this Privacy Policy and provide any legally required choices.

8. International Data Transfers

Obscuras and the service providers we use may operate in different countries.

As a result, personal information may be transferred to or processed in jurisdictions outside the country where it was originally collected.

Where required by law, we use appropriate safeguards for international transfers, which may include:

• Standard Contractual Clauses

• Contractual protections

• Adequacy decisions

• Other legally recognized transfer mechanisms

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The nature of the information

• The duration of our relationship

• Contractual obligations

• Legal or accounting requirements

• Security and dispute-resolution needs

When information is no longer required, we may delete, anonymize, or securely archive it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from:

• Unauthorized access

• Loss

• Misuse

• Alteration

• Disclosure

• Destruction

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Your Privacy Rights

Depending on where you live, you may have rights relating to your personal information.

These may include the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion

• Request restriction of processing

• Object to certain processing

• Withdraw consent

• Request a copy of your information

• Request data portability

• Opt out of certain marketing communications

• Lodge a complaint with a data protection authority

We may need to verify your identity before fulfilling certain requests.

To exercise your rights, contact us using the details at the end of this policy.

12. California Privacy Rights

If you are a California resident, applicable law may provide additional rights regarding your personal information, including the right to:

• Know what categories of personal information we collect

• Know the purposes for which information is used

• Request access to specific personal information

• Request deletion

• Request correction

• Opt out of the sale or sharing of personal information where applicable

• Limit certain uses of sensitive personal information where applicable

• Not receive discriminatory treatment for exercising privacy rights

Obscuras does not sell personal information for monetary consideration.

Where applicable, we will honor legally recognized opt-out preference signals such as Global Privacy Control.

13. Marketing Communications

If you receive marketing communications from us, you may unsubscribe at any time using the unsubscribe mechanism included in the message or by contacting us.

Transactional, contractual, security, and service-related communications may still be sent where necessary.

14. Third-Party Websites and Services

Our website may contain links to websites, tools, or services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party services.

We encourage you to review their privacy policies separately.

15. Children’s Privacy

Our website and services are intended for businesses and professionals and are not directed toward children.

We do not knowingly collect personal information from children under 13, or a higher minimum age where required by applicable law.

If we become aware that such information has been collected, we will take reasonable steps to delete it.

16. Automated Systems and AI

Some of our services may involve automation, machine learning, or artificial intelligence.

Where personal information is processed through these systems, we apply the same privacy and security principles described in this policy.

We do not rely solely on automated decision-making that produces legal or similarly significant effects on individuals unless permitted by law and appropriate safeguards are in place.

17. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.

When we make changes, we will update the “Last updated” date at the top of this page.

Material changes may be communicated through additional notice where required.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, contact:

Obscuras LLC
Website: obscuras.us
Email: [privacy@obscuras.us]